Let the position of a particle be P, and we examine its motion. In this coordinate system, the position vector of the particle is $\bm r =\overrightarrow{\rm OP} := (x, y, z)$. Let $\bm\omega$ be the angular velocity vector of Earth's rotation, and let $\bm r_0 = \overrightarrow{\rm GO}$ be the vector from the center of the Earth G to the origin O. We now derive the equation of motion of the particle in this coordinate system fixed to the Earth.
Here, dots denote time derivatives and for a vector \[\bm A =A_x\bm e_x +A_y\bm e_y +A_z\bm e_z =: (A_x, A_y, A_z),\] the apparent time derivative is written as: \[ \bm{\dot A}:= \big( \dot A_x, \dot A_y, \dot A_z\big) = \dot A_x\bm e_x + \dot A_y\bm e_y + \dot A_z\bm e_z \] where $\bm e_x$, $\bm e_y$, and $\bm e_z$ are unit vectors along the $x$, $y$, and $z$ axes, which rotate with the coordinate system fixed to the Earth. The time derivative is then: \[ {d\bm A\over dt}= \bm{\dot A}+\bm\omega\times\bm A \]
Consider a pendulum with a mass $m$ suspended by a light string of length $\ell$ fixed at the point $(0, 0, \ell)$.
Assuming Earth's rotation does not change over time, we have: \[ {d\bm\omega\over dt} = \bm{\dot\omega}+\bm\omega\times\bm\omega =\bm{\dot\omega} = 0 \]
If the only forces acting on the mass are gravity from the Earth and the tension $\bm S$ of the string, the equation of motion becomes: \[ m\Big(\bm{\ddot r}+2\bm\omega\times\bm{\dot r} + \bm\omega\times\big( \bm\omega\times(\bm r_0 +\bm r)\big)\Big) = \bm S -G{Mm\over \big|\bm r_0+\bm r\big|^3}\big(\bm r_0 +\bm r\big) \] Here, $M$ is Earth's mass and $G$ is the gravitational constant.
The third term in parentheses on the left-hand side is the centripetal acceleration. The corresponding apparent force is the “centrifugal force”. The combined effect of centrifugal and gravitational forces gives the effective gravity: \[ m\bm g = -m\left( \bm\omega\times\big(\bm\omega\times(\bm r_0+\bm r)\big) +{GM\over\big|\bm r_0+\bm r\big|^3}(\bm r_0+\bm r) \right) \] Using this, the equation governing the displacement vector $\bm r$ becomes: \begin{equation} m\big(\bm{\ddot r}+2\bm\omega\times\bm{\dot r}\big) = \bm S+m\bm g \tag{1} \end{equation} Here we assume $r_0 \gg r$ and neglect the $r$-dependence of the gravitational and centrifugal terms, thus we treat $\bm g$ as a constant vector.
Assuming $\ell$ is much longer than the oscillation amplitude, we neglect motion in the $z$-direction. Substitute $z = 0$ in Eq. (4), then the tension $S$ is: \[ S = mg-2m\omega\cos\Theta\, \dot y \] Using this in Eqs. (2) and (3), we get: \begin{align} \ddot x -2\omega \sin\Theta\,\dot y & = -{g\over\ell}\, x \tag{5}\\ \ddot y +2\omega \sin\Theta\,\dot x & = -{g\over\ell}\, y \tag{6} \end{align} Higher-order terms in displacement and derivatives are ignored.
From Eqs. (5) and (6), $\xi$ satisfies: \begin{equation} \ddot\xi +2\omega\sin\Theta\; i\dot\xi + {g\over \ell}\, \xi = 0 \tag{7} \end{equation} The general solution is obtained by the standard method as \[ \lambda^2 + 2\omega\sin\Theta\, \lambda -{g\over\ell} = 0 \quad\Rightarrow\quad \lambda = -\omega_F \pm \omega_g \] \[ \omega_F := -\omega\sin\Theta, \qquad \omega_g := \sqrt{(\omega\sin\Theta)^2 +{g\over\ell}} \] Thus the solution is \begin{equation} \xi = e^{-i\omega_F t}\big( C\,e^{-i\omega_g t} +D\,e^{i\omega_g t}\big), \tag{8} \end{equation} where $C$ and $D$ are arbitrary complex constants.
The term $C\, e^{-i\omega_g t}$ describes clockwise circular motion; $D\, e^{i\omega_g t}$ is counterclockwise. Together, they describe any 2D oscillation about the origin. The factor $e^{-i\omega_F t}$ causes the oscillation plane to rotate clockwise at rate $\omega_F$, thus Eq.(8) shows
An oscillation at angular frequency $\omega_g$ rotating CW at angular speed $\omega_F$
In particular, when $C = D = C_0/2$ (real constant), \[ \xi = e^{-i\omega_F t} C_0 \cos(\omega_g t) \Rightarrow \left\{\begin{array}{rl} x & = C_0 \cos(\omega_g t) \cos(-\omega_F t), \\ y & = C_0 \cos(\omega_g t) \sin(-\omega_F t) \end{array}\right. \] This corresponds to a pendulum whose oscillation plane rotates CW at angular velocity $\omega_F$.
Note: See Landau & Lifshitz, *Mechanics*, §39, Problem 3.